SG.
Available immediately · up to 20 hours per week

Marketing portfolio · Munich

I turn content into measurable growth.

Third-semester Business Administration student with hands-on experience in product and growth marketing, content, paid media and performance analysis.

View selected work Download CV

Selected work

From ideas to measurable outcomes.

A real-world case study covering strategy, production, publishing, community and performance.

Case study · 2025–present

Growing audiences and converting attention into course demand

For ASL Sprachenschule München, I own the full workflow across Instagram, Facebook and TikTok—from research and production to publishing, paid campaigns and weekly performance analysis. In under 12 months, the three channels gained around 241,000 followers combined.

Objective

Reach international learners with relevant German-language content and turn attention into qualified course enquiries and registrations.

Approach

More than 20 short-form videos and Canva assets per month, platform-specific creative, German/English subtitles, A/B tests and optimization based on reach, engagement, CTR, CPC and spend.

My contribution

  • End-to-end content production: research, concepts, editing, copy and publishing
  • Instagram: 300 → 56,000 · Facebook: 3,000 → 130,000 · TikTok: 0 → 55,000
  • Peak monthly reach: 14M+ Facebook, 2.5M+ Instagram and 1.5M+ TikTok
  • Meta campaigns with up to 20% CTR and CPC from €0.05
  • Targeted campaigns increased average course enrollment from 6 to 9 students
  • SEA, Google Ads, KPI reporting and competitor research
  • Conversion website with automated placement test and course recommendations: 20 sign-ups in its first week

See live work

Instagram ↗Facebook ↗TikTok ↗Einstufungstest ↗

Experience

Creative execution, backed by structure.

01
Aug 2025 — Present

Social Media Manager

ASL Sprachenschule München

Own end-to-end content production across Instagram, Facebook and TikTok, producing 20+ assets per month and optimizing organic and paid campaigns through KPI analysis, creative testing, Meta Ads, SEA and Google Ads.

ContentPaid SocialSEA / Google AdsAnalytics
02
Sep 2024 — Aug 2025

Operations & Childcare Assistant

Serendipity Life GmbH

Coordinated schedules, participant lists, excursions and short-notice changes across nine holiday camps. As Day Manager, led daily operations for 50–60 children and communicated with parents, partners and internal teams.

CoordinationEventsCommunication

Profile

A marketer who likes both the idea and the number behind it.

I am a third-semester Business Administration student at LMU Munich. My practical work has taught me to connect creative ideas with measurable growth, translate performance data into follow-up tests and stay reliable while coordinating several workstreams at once.

Capabilities

Audience researchCampaign planningShort-form videoPaid socialSEA / Google AdsA/B testingConversion funnelsKPI reportingCompetitor researchCanva & CapCutHubSpotExcel

Education

LMU MunichB.Sc. Business Administration · 3rd semesterOct 2025 — presentStudienkolleg MunichEconomics Track · final grade 1.6Sep 2024 — Jun 2025

Languages

German C1English B2Russian · native

Contact

Let’s create work people notice—and results teams can measure.

I am interested in working-student and internship opportunities across product and growth marketing, content, SEO, SEA, GEO and marketing analytics in Munich.

Send an emailsemen.gubenov@gmail.comLinkedIn profileSemen Gubenov